About us

The Shark Holding Founders

Shark Holding is an investment and management company. We combine extensive knowledge in business strategy, marketing, sales, operations, and finance with investment know-how in the online and telecommunications market sector.

We successfully rolled out what is currently the world’s largest online based MVNO: “simyo” launched in May, 2005 as Germany’s first no frills mobile brand. This joint venture with E-Plus/KPN International and Shark Holding, with it’s four founding partners: Rolf Hansen (CEO), Thomas Enge (CFO), Christian Magel (CMO) and Andreas Perreiter (COO), quickly became the category leader of this newly created segment.

With the team’s support, simyo expanded the idea of a new generation mobile service provider with a customer-centric approach and an inexpensive, simple tariff to the Netherlands and Belgium. Spain and France followed shortly thereafter in January, 2008 and January, 2009.

simyo achieved new customer satisfaction standards in the European telecommunication sector. The brand set a benchmark in multiple segments such as: customer loyalty, operations, online marketing, and CRM and website usability. simyo received the award: “Best Mobile Discount Brand” in 2006 and 2007 and “Best Innovation” in 2007 from Europe’s leading Telco magazine “Connect”. In 2009, Best Research placed simyo at No. 1 for customer satisfaction. simyo was claimed “Best Website of the year 2009” in Spain. simyo’s net promoter score – measured by independend company company comScore, is constantly a full 60%.

Following a successful earn-out period in 2010, Australian telecommunications investor and adviser, Peter O′Connell joined the founding team and actively supported the decision to embark on a new entrepreneurial challenge, launching “amaysim”, Australia’s first low cost service provider.

Team and Network

Our experienced, highly skilled team of executives offers high-end business skills, a global network and in-depth market expertise in the fields of mobile and Internet communication. We are experts at bringing together the right talent and ideas to develop successful international businesses that maximize potential as major players, and create sustainable customer-centric value.